Animals Asia

---

Relative were commissioned to develop the Peace by Piece campaign for wildlife charity Animals Asia, a Hong Kong-based charity that seeks to end cruelty to animals in Asia. This included the production of a donation microsite as well as a number of advertising banners for use throughout Animals Asia’s network of partners and supporters.

Relative developed a campaign strategy that revolved around the creation of a mobile optimized micro-site for the launch of their landmark campaign (peacebypiece.animalsasia.org) to help rescue and rehabilitate over 130 moon bears in Nanning, China. The site includes an interactive map and an illustrated look and feel for the bear farm, allowing users to explore the sanctuary’s various areas and sponsor a 'piece' of the rescue.

• Client: Animals Asia
• Company: Relative
• Service: Design, Development

Close

B++

---

Relative were invited to participate in Hack The Barbican — a month long takeover of the Barbican’s foyer spaces. We worked with music promoters Dollop to create a multi-sensory experience that would really excite and engage.

Relative developed a bespoke program written in coding language C++, (The Barbican + C++ = B++) to create an immersive and interactive experience using light, sound and live performance. Sound responsive visualisations influenced by the tempo, bass and treble of the music produced by Dollop's artists, formed the basis of the work. In addition, a camera positioned in front of the audience reacted to their movements and generated a digital feed which distorted the sound-wave visuals produced by the Dollop DJ's.

There was a huge buzz around the three day event and Relative generated more than 1,000 attendees over three days from just a few tweets.

• Client: Hack the Barbican
• Company: Relative
• Service: Application development

Close

Conran

---

Oil created a new online home for British design institution, Conran Group, working closely alongside the Conran Group’s digital consultancy to deliver a web presence that built awareness of their five core disciplines. The site featured exclusive video content and interviews with senior team members, reflecting the breadth of Conran's expertise and further strengthening its profile as a source of knowledge on design in all its guises.

As part of its strategy, Oil produced a series of short films narrated by Stephen Bayley, design critic and journalist (architecture and design correspondent at The Observer; contributing editor at GQ), which involved interviews with the senior team members from each of Conran’s specialisms. The films focused on the nature of design, where innovation and inspiration comes from, how design fits in with quality of life, and the way in which it plays a part in sustainability and consumerism. In keeping with the ethos of the site as a knowledge resource, Oil integrated the capability for users to share the films via Twitter, Facebook and email.

• Client: Conran Holdings Limited
• Company: Oil Productions Limited
• Service: Design, Development

Close

Disorder Magazine

---

Relative were commissioned by Disorder UK, an independent cutting edge youth magazine, to work alongside them for the re-branding of their monthly magazine publication. Disorder UK is praised for its forward thinking editorial and strong grassroots connection with its audience.

Relative’s creative team were hands-on with the project and worked alongside Disorder to produce an outstanding publication that met the needs and desires of a youthful, forward thinking audience.

• Client: Disorder Magazine
• Company: Relative
• Service: Design, Development

Close

Edelman UK

---

Edelman UK is a leading global communications marketing firm and work with some of the top companies around the world. Relative were approached by Hawaii Design, Edelman’s digital provider, to generate a strategy that would help them expand their brand and establish a clear consistency across their visual communications.

Relative were responsible for the creation of the sonic and moving brand elements for their re-brand. We devised a concept for the animations that would enable us to utilise brand design into delivery vessels; thus, employing the Edelman logo, we treated their triangular shapes and opened them up, referencing origami. Each fold revealed colour or information to represent the company’s expanding catalogue. Working side by side for 3 months, we created a brand narrative, language and identity system, which would define strategic, cross-media communication plans.

• Client: Edelman
• Company: Relative
• Service: Video

Close

7 Families

---

7 Families was a charity led campaign created by the Income Protection Task Force (IPTF) in partnership with Disability Rights UK (DRUK). The campaign worked to provide a tax-free income for one year to seven different families who have lost their income because of a serious or long-term illness or disability.

The campaign had three aims: To raise public awareness of the financial impact of long term illness or disability; to help seven real families who are facing financial meltdown; and to demonstrate the value of independent living support, rehabilitation and counselling, through trying to help get people back to work.

Relative was commissioned by IPTF and DRUK to work with them on creating the 7 Families branding and online presence, including their social media. Relative worked to create a light-hearted and accessible brand for use throughout the campaigns runtime to help ease the audience into the emotional journeys of each of the families. Alongside the brand development, Relative also created a series of animated indents and managed the social media for the duration of the campaign.

• Client: Disability Rights UK
• Company: Relative
• Service: Design, Development

Close

Great British Carnival

---

Relative were commissioned by Artaha Productions and the Great British Carnival, to work alongside them and their partners in producing a series of printed collateral for use during their Queen Elizabeth Olympic Park and Margate Carnivals. Relative created a series of illustrated characters to be used across the Carnival collateral, including signs, flyers, large format prints and digital signage.

In addition to producing the collateral for the events, Relative were also asked to produce a short film and a complete set of photographs of the day’s activities, showcasing both the event and the level of work produced by the partners involved in the build up to the carnival.

• Client: Artaha Productions
• Company: Relative
• Service: Design, Video, Photography

Close